Working with its clients to ensure a successful outcome in terms of market access, Grove local consultants provide expert advice in three key areas:
At present there is no state involvement in pricing within the Georgian healthcare market. Reimbursement policies are limited and difficult to navigate without on-the-ground local experience and insight.
Despite the introduction of the Universal Healthcare Program (UHC) in 2013, designed to address high private healthcare costs, concerns remain with regard to continued high levels of patient out-of-pocket payment for medicines in the country. This has led the regulatory authorities to consider pricing and reimbursement as increasingly important issues within the regulatory mix.
As in other areas, LEPL State Regulation Agency for Medical Activities plays a key role in the market for pharmaceuticals, medical devices, food supplements and cosmetics.
Despite positive regulatory change in the area of product registration (which has had a knock-on effect on pricing and availability of medicines in the Georgian market), the Georgian healthcare market is chaotic and difficult to work with. And it continues to change, rapidly. Given this, there is a real need for new market entrants to thoroughly understand local reimbursement policies, in the context of market pricing. Only with an understanding of current and future expected pricing and reimbursement policy, can new market entrants hope to get their own price and reimbursement strategies and subsequent reimbursement application right. With experienced local consultants, Grove can assist with: