Marketing and Sales Services in Cetral and Eastern Europe

Grove Group can assist with launching, promoting and selling medicines, biologics and medical devices in Central and Eastern European countries. Grove has a long track record of successful product launches conducted on behalf and in co-operation with respected international pharmaceutical and medical device manufacturers.

Product commercialization in the CEE region

Grove Group partners in the CEE countries have unrivalled local knowledge and relationships with healthcare professionals to ensure an efficient entry to the market.


Grove partners can undertake a fully comprehensive range of pre-marketing activities to set the scene for a successful product launch in one or several CEE countries to follow. The key pre-marketing activities include:

  • Identifying target groups and key opinion leaders (KOLs)
  • Creating awareness of new treatment options for specified diseases
  • Delivering pivotal medical information and data at national medical congresses and events
  • Arranging pre-launch workshops
  • Direct mailings to HCP target groups
  • Preparing and validating educational materials in line with local regulatory requirements and guidelines
  • Creating communication plans for HCPs and patients
  • Preparing and submitting a reimbursement application
  • Rendering argumentative support with price submissions
  • Maintaining close contact with local agencies to monitor MA application progress


Grove Group provides comprehensive marketing support, including but not limited to:

  • Drawing up marketing and promotion plans
  • Validation of promotional and advertising materials in line with local requirements
  • Raising awareness of new treatment options for various diseases
  • Promoting medical advantages of innovative drugs using clinical evidence
  • Nurturing relationships with key opinion leaders (KOLs)
  • Educating and supporting target customers
  • Attending and sponsoring KOL participation in national and international events
  • Training and motivating salesforce


Grove Group country partners have a salesforce which is result-oriented at all times and undertakes a full range of sales activities:

  • Preparing sales forecasts and action plans
    Managing product launches
  • Pre-call planning
  • Pharmaceutical sales representative detailing to hospitals, clinics and physicians
  • Employing sales approach attuned to prescriber needs
  • Developing and maintaining customer trust
  • Monitoring sales performance and regular reporting of results to a client
  • Selecting an appropriate distributor with reliable track record, a strong credit profile and professional expertise


With over two decades of experience in the Central and Eastern European healthcare sector, Grove’s expertise in providing pharmaceutical consulting services in the region is proven by the success of those with which it has worked over that time.
Grove’s depth of knowledge of the Eastern European healthcare sectors is key to its clients’ success. Grove’s ad-hoc consulting services primarily relate to the provision of on-going support for market development.

Grove’s CEE country experts provide a range of services for those either looking to enter the market or develop their presence further into new areas within the market. Services include:

  • Market entry studies
  • Opportunity evaluation
  • Routes to market
  • Regulatory intelligence
  • Regulatory risk assessment
  • Regulatory strategies
  • Regulatory consulting for compassionate use programs and orphan drugs
  • Medical device consulting